Peep’s Background My specialty (and that of my company) is conversion optimization – helping companies get more results from their business, website and marketing activities. I started my career as a web developer, tinkered with design (won a web design competition back in 2000), then switched to B2B sales (a few years in the non-profit sector) and finally discovered that internet marketing is what I love. There’s nothing more exciting to me than squeezing more dollars out of a website (double digit growth ftw). If you need your website to deliver better [...]

A brand is far more than just a logo and a guarantee. It’s a way of letting your customers (and potential customers) know what you stand for. It’s a way of positioning yourself as a leader. If done right, it can even embody a purpose, a higher calling and your personality. and Brands For The People are much more than just brands. They are they pursuit of a very specific and heartfelt mission – to help people discover their higher purpose and really change the world through their brand – whether [...]

Where does your money go when you buy a Startup Play?  It goes back into the Startup Ecosystem – to the entrepreneurs who are breaking new ground in a specific part of their startup and to your local startup community to support, well, you.   For each play that you purchase, 40% goes to the author of the play (or a startup community / charity), we keep 30%, and 30% goes to partners who we have specifically selected as leaders in a local startup community.  These partnerships are often with a [...]

It’s that time of year again New Years is fast approaching and hopefully your startup will be looking to bring in the new year with a bang. This will probably be your best year as a company yet so we’ve come up with some ideas for making your startup party better than Tofutti Cuties. If your startups has done something that tops these party ideas we’d love to hear them in the comments. Idea 1 – Oprah Style Party Present for you, present for you, present for every employee and all [...]

That’s my spin on the much more positive titled blog by Eric Paley “Startups Rarely Do Anything Well” – which is absolutely true! From his blog: Ultimately, the reason this is such an important mantra for startups is that success is so dependent on focus and prioritization. A music student who wants to become a world class cello player needs to practice for hours a day. That almost definitely prevents the same student from also being a world-class soccer player or even a world class piano player for that matter. Being [...]